According to a survey by Influencer Marketing Hub, 63% of brands interviewed plan to increase investment in influencer marketing in 2023. Therefore, the influencer market is becoming increasingly competitive, and a good presentation material can be your big differentiator when closing a partnership.

What is a Media Kit

The Media Kit is a tool used in the advertising market that gathers information about a product, brand, or organization for the purpose of media dissemination. In the field of influencer marketing, it works as a package with the main points about the digital influencer to establish commercial relationships.

Step-by-step to create a Media Kit for Instagram

The Media Kit is an important bridge to reach that dream partnership, so pay attention to these tips from Mundo Mapping to start creating yours!

1 – Introduce yourself along with your values and goals

Who are you in the lineup for the bread? Setting existentialism aside, describe your main characteristics in an objective manner.

Let’s start with the basics: the client needs to know your age, gender, contact information, education, etc. Simple, right? Now, this is the important part: the introduction must be interesting and concise. Besides informing who you are and what you do, it’s essential to highlight your main differentiators compared to the competition.

Your values and goals should be clear to enable a partnership that brings benefits to both parties. For example, if you are a fitness influencer, it’s not advisable to secure sponsorship from fast-food brands. The great advantage of digital influencers is their closeness and transparency with their audience. Therefore, be objective and explain the type of message you want to deliver, the editorial line of your profile, and what your followers consume.

2 – Define your audience and niche

Companies look for digital influencers to target a specific audience with a high probability of consumption and loyalty.

Data from the Influencer Marketing Benchmark Report 2021 reports that 90% of marketing professionals consider partnerships with influencers to be highly effective. One reason for this reliability is the ability of influencers, especially micro-influencers, to define a specific niche.

Describe the audience that follows you. If it’s easier, present a persona that represents the behavioral patterns of your followers. The more defined the niche is in the Media Kit, the higher the probability of securing a partnership. Use keywords that describe the work you do. A good tool to effectively choose these words is Google Trends.

3 – Put your metrics to work

Provide the main metrics of your social media, such as reach and engagement rate, and specify the period from which the data was collected.

We are talking about how to create a Media Kit for Instagram. Therefore, it’s obvious that information about your profile should be clear and highlighted. Having many followers is not enough to attract clients; today, there are many dubious methods to increase that number.

A good tip is to use the metrics of a partnership you’ve already carried out. You can explain from the beginning of the creation process to the results. Highlight the numbers of likes, comments, saves, and shares. Also include the main metrics of this specific post (reach and engagement).

To avoid confusion, use graphs and images to demonstrate the data and results.

4 – Price your work

Specify the general conditions of the content creation process.

When creating the Media Kit for Instagram, provide information on how much it costs to create content for partnerships in each format that the platform offers (post, story, reels). Also, clarify how long it takes you to produce each material.

Don’t forget to explain the payment methods!

This part is very important to ensure that a potential client is interested in your work. After all, it saves time and clarifies business intentions from influencer marketing.

5 – Update your information on Mundo Mapping

And what to do after creating a precise Media Kit for Instagram with these tips? Access Mundo Mapping, update your information, and discover exclusive partnerships!

Our platform offers several campaign opportunities for influencer marketing. Start your journey as a relevant digital influencer.