This week, during the largest event in the Brazilian tourism sector, ABAV, AirlinePros, a distribution and representation company for airlines and travel suppliers, announced an unprecedented partnership with the startup Mundo Mapping, a platform that connects digital influencers to brands and companies. The alliance designates AirlinePros as the General Sales Agent (GSA) to act as a commercial representative in the national and international tourism trade for Mundo Mapping.
With AirlinePros’ global reach, the collaboration aims to promote the startup as the leading platform for hiring digital influencers in Brazil, focused on the tourism, hospitality, and aviation niches. With access to a network of over 6,000 influencers and 400 brands (clients), companies can create customized strategies to reach their target audience in Brazil and abroad.
AirlinePros’ Managing Director, Rebecca Meadows, expresses her confidence in signing this contract with Mundo Mapping. “We are excited about the partnership we have closed with the startup. We understand that this marketing channel is the big trend for the coming years, which is why we believe in this synergy to boost sales and promote our clients and products nationally and internationally,” she says.
“This partnership is a significant milestone and a stepping stone for Mundo Mapping into the international market. In addition to reinforcing our experience with the tourism trade, it demonstrates that our startup has caught the attention of a multinational,” says Mundo Mapping’s CEO, Maria Priscila Nabozni.
She reveals that one of the motivations for the union is the fact that the platform is currently the largest database of influencers in the tourism, travel, and lifestyle sectors, bringing together big names such as Camila Loures, Gabi Lopes, Gizely Bicalho, Catherine Bascoy, Emily Garcia, Kevin Vecchiatto, Rezende, Doraizam, among many others.
With four months open to brands, the startup, which is already being accelerated by a group of entrepreneurs, has a total of 400 clients and an estimated valuation of R$14 million. Maria Priscila states that the goal for the end of 2023 is to close the year with at least 10,000 influencers proactively registered on the platform, as well as aiming to become a reference in jobs and experiences for influencers in the tourism segment. Among the startup’s influencer marketing differentials, the founder highlights the ability to make proposals in the form of individual campaigns, large-scale offers, gift projects, and soon, an affiliate program.
“We are the only platform on the market that allows payment to influencers in cash, barter, hybrid, and by commission. Our search for news and attractions for influencers and brands never stops,” explains Maria Priscila.
Mundo Mapping offers services such as quotes, agreements, barters, and hiring digital influencers for partnerships and campaigns. The company filters each registered influencer (in search of promotion partners) and evaluates their performance. Meanwhile, companies or brands, after analyzing the profiles’ performance, can propose campaigns. The platform’s portfolio includes campaigns already run for Jurema Águas Quentes, Palladium Hotel Group, TAAG Linhas Aéreas de Angola, AssistCard, Wyndham Hotels, Esim’s, GT Foods, Nacional Inn, Destino Bariloche, among others.
About Mundo Mapping
The startup Mundo Mapping makes it easy, objective, and complete to hire digital influencers, aligned with the best market practices. The 100% Brazilian technology offers brands and companies access to directly hire over 6,000 influencers from 58 niches, 26 states, and 954 cities. With various benefits for brands and influencers, Mundo Mapping enables payments for jobs and campaigns in cash, barter, or hybrid, with a choice of personalized payment terms.
About AirlinePros
AirlinePros International is an award-winning leader and trusted choice in airline representation, distribution, and commercial solutions. With around 50 global offices and sales points, and a team of leaders with extensive experience in aviation who collectively possess over 500 years of industry experience, we facilitate airlines’ access to new markets and support their sales, representation, and distribution. Our expertise spans the entire spectrum of the industry, including airlines, airports, travel service providers, aviation regulatory bodies, and industry facilitators. Supported by a culture of integrity, passion, true dedication, and quality partnerships, we ensure the success of more than 60 (and counting) partner airlines.
Press Contacts – Mundo Mapping
Maria Eduarda Eurich – Communication Assistant – eduarda@mapa360.com.br
Loise Clemente – Communication Coordinator – loise@mapa360.com.br